It was a love for rock ‘n’ roll music that brought Bill Evans into radio. Bill, owner, and long-time general manager of WULF-FM and WQXE-FM knew radio was what he wanted to do. It was 1961 when Evans landed his first radio job in Central City and from there he went to work in Leitchfield and Louisville before venturing out on his own. Bill formed WQXE in 1969, choosing the call letters after a successful Atlanta, Georgia-based AM station called “Quicksie in Dixie.” Bill listened to that station while attending the Elkins Radio School of Broadcasting. It wasn’t until 1996 that Quicksie landed on 98.3. Prior to that, its radio frequency changed four times and it has grown from having a signal strength of 3,000 watts to 25,000 watts. In 2002, Bill acquired 94.3 The Wolf (WULF). Operating with 50,000 watts of power, the station’s signal strength would grow to cover five counties in central Kentucky and southern Indiana and more than 36 cities.